PVL Nutrients were founded in 1996 in Vancouver, Canada, with the aim of supplying high quality bodybuilding nutrition and sports supplements at affordable prices. They hit the headlines a few years ago with the release of their delicious bodybuilding supplement Whey Gourmet - a high quality whey isolate with flavours that surpassed all that had come before. They now also have a low price economy whey option called PVL Whey Maxx.